Molleindustria [soft industry/soft factory] is a project of reappropriation of video games, a call for the radicalization of popular culture, an independent game developer. Since 2003 we produced homeopathic remedies to the idiocy of mainstream entertainment in the form of free, short-form, online games. Our products range from satirical business simulations (McDonald's Video game, Oiligarchy) to meditations on labor and alienation (Every day the same dream, Tuboflex), from playable theories (the Free Culture Game, Leaky World) to politically incorrect pseudo-games (Orgasm Simulator, Operation: Pedopriest).
Artistic project : Molleindustria
On the right: A semi abstract management game about the tension between labor and automation. On the left: An abstract game on the forces that shape our cities
Audioguide : listen to the artist’s reflexion on the theme « Play and Distraction »
© Paolo Pedercini